Wuchopperen Health Service in Cairns has launched its “YES! I’m Ready for Flu Season” campaign, promoting flu vaccinations through empowering, community-driven messaging.

Moving away from fear-based approaches, the campaign focuses on protecting health and culture through positive choices. It features trusted Wuchopperen staff members, helping build confidence through familiar faces.

“A flu vaccination each year helps to keep our community and ourselves healthy,” said Dr. Nicci Roux, Director of Medical Services.

“It protects us against the flu virus going around this year, and is especially important protection for our elders, pregnant women, and young kids.”

With over 16,000 flu cases reported in Queensland this year and more than 800 locally*, Wuchopperen’s campaign comes at a critical time.

As a long-standing leader in Aboriginal and Torres Strait Islander healthcare, Wuchopperen continues to support the community with culturally respectful and proactive health initiatives.

*Flu case data sourced from Queensland Health, April 21, 2025.